This is a response to the recent ad campaign by Cover Oregon.
As native Oregonians, we found it strange that a large-scale, federally-funded ad campaign is trying to twist the meaning of “the Oregon Spirit.”
Quoting the Oregonian – ‘Mark Ray, co-owner and creative director of North [who created the ad campaign], said the initial ads are to “create almost a hello” sort of vibe, while stressing an “Oregon pride, Oregonians take care of themselves kind of thing.”‘
We agree, and believe that “Oregonians take care of themselves” means exactly that. We take care of ourselves. No government mandates, no tax penalties, and no manufactured marketplaces. We love seeing our fellow Oregonians happy, healthy, and strong, which is why we don’t want to see our state fenced in by government-controlled health care.
Lyrics: Benjamin Nanke
Composition/Music: Benjamin Nanke, Sophia Morrison, Matthew Steele, Dashiell House
Filming Team: Benjamin Nanke, Sophia Morrison, Matthew Steele, Logan Knauss
Budget: $40 for gas and dinner for the team
Production Time from start to finish: One week
Special Thanks to CCTV Salem for access to filming equipment and editing facilities